Why Google+ Matters: SEO

While Google+ has been called a “Facebook Killer,” the jury is still out on whether or not G+ will eventually overtake Facebook as the leading social network pervasive in all of our every day lives. In light of the most recent changes to Facebook interface, some users are flocking to Google’s simpler, easier to use social network. Personally, I think Google needs a lot of improvement before it can be considered a replacement for Facebook… and a lot larger network.

Regardless of whether you like Google+ as a social network, it’s close integration with Google’s search engine should not be overlooked. Preliminary blog posts by industry insider’s have suggested that sharing content on Google+ would result in those pages being quickly added to the search giant’s massive web index and/or result in better positioning on search engine result pages (SERPs). Since you can’t believe half of what you read on the internet, I decided to give it a try myself. 🙂

To test whether or not Google+ would have an effect on how fast a page was indexed, I created two test blog posts at exactly the same time. They both had minimal, near identical text content. I shared one post immediately via my Google+ page, and another by using Google’s Submit An URL tool. Within a matter of hours, the page shared on Google+ was indexed and being returned in Google search results, while the page submitted via the traditional URL submission method still hasn’t appeared.

The takeaway: Whenever you add new content to your web site, share it via Google+ if you’d like to see it indexed quickly.

For more SEO tips, connect with me on Google+.


Author Bio

Chris Caputo is the owner and operator of MetroMediaWorks, a digital development firm serving South Florida. He has a Bachelor’s degree in Management Information Systems and a Masters in Business Administration. His past jobs titles include Vice President, Technology for 944 Magazine and Director of Technology for Mirabel Technologies. He has over a decade of experience in internet space. Chris' passion is for finding a smart, faster, most cost effective way to get the job done. In his spare time, he is an avid runner, cyclist and coder.

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