In an announcement Wednesday, social media network Twitter unveiled a new marketing tool that could put them into the “Big Time” with advertising giants such as Google. The new tool, being hailed by Twitter as a “Technological Breakthrough”, will allow them to more specifically target their audience based on such specific details as geographic location and content of their tweets. In the past, they could only target users based on who the user was following. With expected 2013 marketing revenues of less than $600 million, Twitter is certainly not one of the “heavy hitters” in the marketing field. But this move is coming just in time to move forward with their plan for an initial public offering as early as 2014.
Chris Caputo is the owner and operator of MetroMediaWorks, a digital development firm serving South Florida. He has a Bachelor’s degree in Management Information Systems and a Masters in Business Administration. His past jobs titles include Vice President, Technology for 944 Magazine and Director of Technology for Mirabel Technologies. He has over a decade of experience in internet space. Chris' passion is for finding a smart, faster, most cost effective way to get the job done. In his spare time, he is an avid runner, cyclist and coder.