If you’re not familiar with Bing, Microsoft’s new venture into search, you will be soon. Launched just a month ago, Bing has already achieve a 7.3% market share. While this doesn’t compare to Google’s 62.8% market share, industry experts agree that Bing poses a significant threat to Google in the future. Within the past week, Microsoft inked a deal with Yahoo that will result in Bingo search result’s appearing on Yahoo.
If you’re already doing Google Pay-Per-Click marketing (PPC), it’s time to consider Bing as new source. You can access Bing’s advertising center here.