Posts Tagged "Strategy"

PPC vs. SEO: A Comparison of Benefits

PPC vs. SEO: A Comparison of Benefits
For many companies, there is a constant debate over what marketing strategy is better: paying for PPC ads or attempting to use SEO practices to climb the search engine rankings. While both are effective, they each have benefits and drawbacks, and each have their place in online marketing. Understanding the Best Time to Use PPC When short-term results are your… read more →

4 Essential Social Media Marketing Tips

4 Essential Social Media Marketing Tips
After watching companies like Old Spice make a killing from social media marketing, every company is now fighting to get onboard with this new online marketing fad. Social media marketing, however, is not the key to every company’s marketing woes. Finding out how to successfully use social media as a tool is a skill that requires a certain amount of… read more →

7 Mobile App Marketing Tips Anyone Can Understand

7 Mobile App Marketing Tips Anyone Can Understand
Are you frustrated trying to market your mobile app? If so, you have good reason. Today, there are over 1 million apps available for iOS alone; the figure for Android devices is equally impressive. To put this into perspective, there are more apps available for download than there are people living in Nashville, Seattle, or even Boston! Yikes! Proven Mobile App Marketing Tips… read more →

5 Reasons Why Hiring a Digital Marketing Consultant is the Best Move for Your Company

5 Reasons Why Hiring a Digital Marketing Consultant is the Best Move for Your Company
Because digital technology has swept the developed world like a bad case of “Bieber Fever,” the need for digital marketing is likewise growing impressively. Companies that do not actively engage in digital marketing may find themselves left behind. Wherever your business falls on the spectrum of digital marketing preparedness, you should consider speaking with a digital marketing consultant. This can… read more →

Five Ways to Build Your Email List

Five Ways to Build Your Email List
Countless hours and extraordinary amounts of money and energy are often put forth in an attempt to create the perfect marketing campaign, yet this is not an efficient or effective plan. The following 5 strategies will help build your email list while expending almost no energy on developing an active campaign: Product Catalogues A product catalogue lets your partners and… read more →

How Web Design Is Changing: Trends & Technology

How Web Design Is Changing: Trends & Technology
In the online world, your homepage is the digital version of a brick-and-mortar storefront. Your business’ first impression must establish trust, credibility, and authority. Since web users abandon unappealing sites in as little as three seconds, it’s vital that your online presence is crisp and attractive. By reviewing the latest web design trends below, you can make the best impression… read more →

7 Reasons To Consider A Mobile App For Your Business

7 Reasons To Consider A Mobile App For Your Business
Mobile apps are a part of everyday life, keeping consumers engaged with brands while on the move. While it’s tempting to associate mobile apps with big name corporations, even small businesses can harness the power of mobile marketing. Since investing in a mobile app is a major commitment, it’s critical to evaluate whether it would be beneficial for your business.… read more →

Common SEO Mistakes

Common SEO Mistakes
Without hiring a professional SEO consultant, many small businesses make innocent online marketing mistakes that backfire and damage marketing efforts. Since performing well in search results is critical to business success, it’s important to ensure nothing is hindering your rankings. Below is a list of the most common SEO mistakes, and ways to avoid them: Unfocused keywords: When keywords don’t… read more →
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