Posts Tagged "Marketing"

Why Twitter is an Important Social Media Platform for Business

Why Twitter is an Important Social Media Platform for Business
For many companies, social media is an important marketing tool capable of reaching out to millions of business followers. The benefits of Twitter are lost upon smaller businesses that do not yet realize its potential or are unfamiliar with the platform’s benefits. While Facebook is commonly recognized as the largest social media platform, the significance of Twitter for businesses grows… read more →

PPC vs. SEO: A Comparison of Benefits

PPC vs. SEO: A Comparison of Benefits
For many companies, there is a constant debate over what marketing strategy is better: paying for PPC ads or attempting to use SEO practices to climb the search engine rankings. While both are effective, they each have benefits and drawbacks, and each have their place in online marketing. Understanding the Best Time to Use PPC When short-term results are your… read more →

7 Mobile App Marketing Tips Anyone Can Understand

7 Mobile App Marketing Tips Anyone Can Understand
Are you frustrated trying to market your mobile app? If so, you have good reason. Today, there are over 1 million apps available for iOS alone; the figure for Android devices is equally impressive. To put this into perspective, there are more apps available for download than there are people living in Nashville, Seattle, or even Boston! Yikes! Proven Mobile App Marketing Tips… read more →

5 Reasons Why Hiring a Digital Marketing Consultant is the Best Move for Your Company

5 Reasons Why Hiring a Digital Marketing Consultant is the Best Move for Your Company
Because digital technology has swept the developed world like a bad case of “Bieber Fever,” the need for digital marketing is likewise growing impressively. Companies that do not actively engage in digital marketing may find themselves left behind. Wherever your business falls on the spectrum of digital marketing preparedness, you should consider speaking with a digital marketing consultant. This can… read more →

The Benefits of Testimonials

The Benefits of Testimonials
There are few things that lend more credibility or support to a brand or business than strong testimonials. Successful companies understand this, and therefore include written and video testimonials from satisfied customers on their websites. Testimonials are a sign of the company’s trustworthiness and the worth of their product. No matter how many times a company espouses its own virtues,… read more →
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