In today’s world, your customers have high expectations for the look and function of your website. If your website doesn’t appear sharp and modern, it may fail to operate with ease and intuition. This, in turn, will increase bounce rates, resulting in users looking elsewhere for answers to their problems. There are many ways to update your website without remodeling the entire infrastructure. Consider these simple modernization techniques to make your website feel and function future-friendly in no time.
Conscientious usage of multimedia shows your website visitors that your business is on top of its game. To start, add relevant social media links to each page of your website. Social media savviness will show users you’re keeping up with the times – and will also offer a variety of ways for them to interact with your brand.
Don’t forget video! This type of media is a powerful way to get users to pay attention. Offer a short introductory or informational video on your homepage to engage visitors, increasing the amount of time they’ll spend on your site and pique their interest in your brand. Keep your video media short and to the point to avoid boring them.
Some of the latest trends in web design involve things like endless scrolling – which is a definite no-no if you want to keep visitors involved. The purpose of scrolling is for visitors to find useful information; endless scrolling hinders this process. Don’t succumb to useless trends like this one.
Instead, format strategically. Bold central words and phrases to help readers scan your page and glean the most important information quickly. Break your text into small chunks, use bullet points, and ensure all links are relevant for optimal user experience. This will also improve the user’s navigational experience of your site.
Smart Use of Icons
Tidy, minimal icons are an excellent way to give a snapshot of what your business is about. Be consistent with these: add the same icon to your infographics, printouts, each page of your website, and other projects to give your brand a cohesive look and feel.
Hot Color Combos
Trendy colors are a great way to grab a user’s attention. Consider changing up your site’s colors (depending on the season): light blues, yellows, and greens for springtime and earth-tones, oranges, and reds for fall. If this sounds like too much work, use neutral colors for the most important components of your site and accent them with brighter areas to match your brand’s message.