For many companies, there is a constant debate over what marketing strategy is better: paying for PPC ads or attempting to use SEO practices to climb the search engine rankings. While both are effective, they each have benefits and drawbacks, and each have their place in online marketing. Understanding the Best Time to Use PPC When short-term results are your… read more →
Without hiring a professional SEO consultant, many small businesses make innocent online marketing mistakes that backfire and damage marketing efforts. Since performing well in search results is critical to business success, it’s important to ensure nothing is hindering your rankings. Below is a list of the most common SEO mistakes, and ways to avoid them: Unfocused keywords: When keywords don’t… read more →
Search Engine Optimization, or SEO, is the technique website designers everywhere use to try and secure the highest search engine rankings and page views. There are many different methods that SEO employs, including writing to fool search engine crawlers, keyword stuffing, or sometimes writing organic content that interests viewers. Unfortunately, this last method is the one that takes the most… read more →
Any company that depends on its web presence to bring in customers understands that Google is where the lion’s share of that traffic will come from. They are at the mercy of the Mountain View company’s algorithm and any changes can have a drastic impact. Little is known about the latest update, Penguin 2.0, but it appears likely that it… read more →
While Google+ has been called a "Facebook Killer," the jury is still out on whether or not G+ will eventually overtake Facebook as the leading social network pervasive in all of our every day lives. In light of the most recent changes to Facebook interface, some users are flocking to Google's simpler, easier to use social network. Personally, I think… read more →
As a member of the Greater Fort Lauderdale Chamber of Commerce, you've probably already experienced membership's many benefits including networking opportunities, educational workshops, and area discounts. One benefit you may not have been aware of, however, is how being a member of the Chamber can help your business's web site rank higher on Google's search engine result pages.
If you're not familiar with Bing, Microsoft's new venture into search, you will be soon. Launched just a month ago, Bing has already achieve a 7.3% market share. While this doesn't compare to Google's 62.8% market share, industry experts agree that Bing poses a significant threat to Google in the future. Within the past week, Microsoft inked a deal with… read more →