Internet Marketing

Common SEO Mistakes

Common SEO Mistakes
Without hiring a professional SEO consultant, many small businesses make innocent online marketing mistakes that backfire and damage marketing efforts. Since performing well in search results is critical to business success, it’s important to ensure nothing is hindering your rankings. Below is a list of the most common SEO mistakes, and ways to avoid them: Unfocused keywords: When keywords don’t… read more →

The Benefits of Testimonials

The Benefits of Testimonials
There are few things that lend more credibility or support to a brand or business than strong testimonials. Successful companies understand this, and therefore include written and video testimonials from satisfied customers on their websites. Testimonials are a sign of the company’s trustworthiness and the worth of their product. No matter how many times a company espouses its own virtues,… read more →

The SEO Benefits of Blogging

The SEO Benefits of Blogging
Search Engine Optimization, or SEO, is the technique website designers everywhere use to try and secure the highest search engine rankings and page views. There are many different methods that SEO employs, including writing to fool search engine crawlers, keyword stuffing, or sometimes writing organic content that interests viewers. Unfortunately, this last method is the one that takes the most… read more →

Honing Your Brand’s Instagram Strategy

Honing Your Brand’s Instagram Strategy
When Facebook purchased Instagram for $1 billion, many people wondered if a photo-sharing app could really bring a healthy enough ROI to justify the move. Less than two years later, the answer is a resounding, ‘Yes!’ Mark Zuckerberg recently announced the popular social media app has crossed the 200-million-user threshold, and is still growing. The growth doesn’t appear to be… read more →

Twitter Improves Ad Targeting

In an announcement Wednesday, social media network Twitter unveiled a new marketing tool that could put them into the “Big Time” with advertising giants such as Google. The new tool, being hailed by Twitter as a “Technological Breakthrough”, will allow them to more specifically target their audience based on such specific details as geographic location and content of their tweets.… read more →