Business Strategy

3 Reasons to Keep Your Website Updated and How to Do it

3 Reasons to Keep Your Website Updated and How to Do it
You’ve finished designing your website and building content, but that doesn’t mean it’s time to close the file. Keeping your website updated is important in the ever-changing digital world. It's how you stay above the competition in a highly saturated marketplace. Here's why, and how, you should do it. Stay Fresh on Google Google algorithms are always being updated in… read more →

PPC vs. SEO: A Comparison of Benefits

PPC vs. SEO: A Comparison of Benefits
For many companies, there is a constant debate over what marketing strategy is better: paying for PPC ads or attempting to use SEO practices to climb the search engine rankings. While both are effective, they each have benefits and drawbacks, and each have their place in online marketing. Understanding the Best Time to Use PPC When short-term results are your… read more →

Bad Reviews Provide Opportunities for Prepared Brands

Bad Reviews Provide Opportunities for Prepared Brands
User reviews have become a valuable part of online marketing. Positive reviews direct customers towards your products and services, while negative feedback can leave you stumbling to recover. However, every company makes mistakes. While it used to be easy to gloss over them and move on, the internet has created transparency. Any customer can post a bad review and put… read more →

How Web Design Is Changing: Trends & Technology

How Web Design Is Changing: Trends & Technology
In the online world, your homepage is the digital version of a brick-and-mortar storefront. Your business’ first impression must establish trust, credibility, and authority. Since web users abandon unappealing sites in as little as three seconds, it’s vital that your online presence is crisp and attractive. By reviewing the latest web design trends below, you can make the best impression… read more →

7 Reasons To Consider A Mobile App For Your Business

7 Reasons To Consider A Mobile App For Your Business
Mobile apps are a part of everyday life, keeping consumers engaged with brands while on the move. While it’s tempting to associate mobile apps with big name corporations, even small businesses can harness the power of mobile marketing. Since investing in a mobile app is a major commitment, it’s critical to evaluate whether it would be beneficial for your business.… read more →

Common SEO Mistakes

Common SEO Mistakes
Without hiring a professional SEO consultant, many small businesses make innocent online marketing mistakes that backfire and damage marketing efforts. Since performing well in search results is critical to business success, it’s important to ensure nothing is hindering your rankings. Below is a list of the most common SEO mistakes, and ways to avoid them: Unfocused keywords: When keywords don’t… read more →

How to Improve Online Customer Service

How to Improve Online Customer Service
An optimized website contributes to the consumer experience, ensuring that every interaction with your brand is as meaningful as possible. The only sure-fire way to create loyal customers is to treat them well, so it’s vital your online service is as vibrant as your online marketing. Below you’ll find several tips for improving your online customer service: 1. Keep in… read more →
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