Five Ways to Build Your Email List

Five Ways to Build Your Email List
Countless hours and extraordinary amounts of money and energy are often put forth in an attempt to create the perfect marketing campaign, yet this is not an efficient or effective plan. The following 5 strategies will help build your email list while expending almost no energy on developing an active campaign: Product Catalogues A product catalogue lets your partners and… read more →

Connected Customers: How Mobile Loyalty Apps Pay Off for Retailers

Connected Customers: How Mobile Loyalty Apps Pay Off for Retailers
For years, loyal customers have been rewarded for their tenth punch on cards stashed in wallets. Sifting through a stack of flimsy cardstock loyalty cards is becoming antiquated as many local and franchised companies are stepping into the future, and taking their most loyal customers with them. Mobile Customer Loyalty Apps are a one-stop-shop for a busy, twenty-first century shopper… read more →

How Web Design Is Changing: Trends & Technology

How Web Design Is Changing: Trends & Technology
In the online world, your homepage is the digital version of a brick-and-mortar storefront. Your business’ first impression must establish trust, credibility, and authority. Since web users abandon unappealing sites in as little as three seconds, it’s vital that your online presence is crisp and attractive. By reviewing the latest web design trends below, you can make the best impression… read more →

7 Reasons To Consider A Mobile App For Your Business

7 Reasons To Consider A Mobile App For Your Business
Mobile apps are a part of everyday life, keeping consumers engaged with brands while on the move. While it’s tempting to associate mobile apps with big name corporations, even small businesses can harness the power of mobile marketing. Since investing in a mobile app is a major commitment, it’s critical to evaluate whether it would be beneficial for your business.… read more →

Common SEO Mistakes

Common SEO Mistakes
Without hiring a professional SEO consultant, many small businesses make innocent online marketing mistakes that backfire and damage marketing efforts. Since performing well in search results is critical to business success, it’s important to ensure nothing is hindering your rankings. Below is a list of the most common SEO mistakes, and ways to avoid them: Unfocused keywords: When keywords don’t… read more →

How to Improve Online Customer Service

How to Improve Online Customer Service
An optimized website contributes to the consumer experience, ensuring that every interaction with your brand is as meaningful as possible. The only sure-fire way to create loyal customers is to treat them well, so it’s vital your online service is as vibrant as your online marketing. Below you’ll find several tips for improving your online customer service: 1. Keep in… read more →

The Benefits of Testimonials

The Benefits of Testimonials
There are few things that lend more credibility or support to a brand or business than strong testimonials. Successful companies understand this, and therefore include written and video testimonials from satisfied customers on their websites. Testimonials are a sign of the company’s trustworthiness and the worth of their product. No matter how many times a company espouses its own virtues,… read more →