Modernizing Your Website in 4 Fast Ways

Modernizing Your Website in 4 Fast Ways
In today's world, your customers have high expectations for the look and function of your website. If your website doesn’t appear sharp and modern, it may fail to operate with ease and intuition. This, in turn, will increase bounce rates, resulting in users looking elsewhere for answers to their problems. There are many ways to update your website without remodeling… read more →

Why Twitter is an Important Social Media Platform for Business

Why Twitter is an Important Social Media Platform for Business
For many companies, social media is an important marketing tool capable of reaching out to millions of business followers. The benefits of Twitter are lost upon smaller businesses that do not yet realize its potential or are unfamiliar with the platform’s benefits. While Facebook is commonly recognized as the largest social media platform, the significance of Twitter for businesses grows… read more →

PPC vs. SEO: A Comparison of Benefits

PPC vs. SEO: A Comparison of Benefits
For many companies, there is a constant debate over what marketing strategy is better: paying for PPC ads or attempting to use SEO practices to climb the search engine rankings. While both are effective, they each have benefits and drawbacks, and each have their place in online marketing. Understanding the Best Time to Use PPC When short-term results are your… read more →

Bad Reviews Provide Opportunities for Prepared Brands

Bad Reviews Provide Opportunities for Prepared Brands
User reviews have become a valuable part of online marketing. Positive reviews direct customers towards your products and services, while negative feedback can leave you stumbling to recover. However, every company makes mistakes. While it used to be easy to gloss over them and move on, the internet has created transparency. Any customer can post a bad review and put… read more →

4 Essential Social Media Marketing Tips

4 Essential Social Media Marketing Tips
After watching companies like Old Spice make a killing from social media marketing, every company is now fighting to get onboard with this new online marketing fad. Social media marketing, however, is not the key to every company’s marketing woes. Finding out how to successfully use social media as a tool is a skill that requires a certain amount of… read more →

7 Mobile App Marketing Tips Anyone Can Understand

7 Mobile App Marketing Tips Anyone Can Understand
Are you frustrated trying to market your mobile app? If so, you have good reason. Today, there are over 1 million apps available for iOS alone; the figure for Android devices is equally impressive. To put this into perspective, there are more apps available for download than there are people living in Nashville, Seattle, or even Boston! Yikes! Proven Mobile App Marketing Tips… read more →

5 Reasons Why Hiring a Digital Marketing Consultant is the Best Move for Your Company

5 Reasons Why Hiring a Digital Marketing Consultant is the Best Move for Your Company
Because digital technology has swept the developed world like a bad case of “Bieber Fever,” the need for digital marketing is likewise growing impressively. Companies that do not actively engage in digital marketing may find themselves left behind. Wherever your business falls on the spectrum of digital marketing preparedness, you should consider speaking with a digital marketing consultant. This can… read more →

Five Ways to Build Your Email List

Five Ways to Build Your Email List
Countless hours and extraordinary amounts of money and energy are often put forth in an attempt to create the perfect marketing campaign, yet this is not an efficient or effective plan. The following 5 strategies will help build your email list while expending almost no energy on developing an active campaign: Product Catalogues A product catalogue lets your partners and… read more →