Honing Your Brand’s Instagram Strategy

Honing Your Brand’s Instagram Strategy
When Facebook purchased Instagram for $1 billion, many people wondered if a photo-sharing app could really bring a healthy enough ROI to justify the move. Less than two years later, the answer is a resounding, ‘Yes!’ Mark Zuckerberg recently announced the popular social media app has crossed the 200-million-user threshold, and is still growing. The growth doesn’t appear to be… read more →

Save Time With Real Time Inventory Updates

Save Time With Real Time Inventory Updates
The way we do commerce has changed significantly over the past two decades.  Small businesses can affordably set up shop online to sell their wares.  Most e-commerce packages available, including WP E-commerce, Woo Commerce, VirtueMart, Magento, etc., offer the ability to track stock or inventory levels for products you sell.  Increasingly, companies are drop shipping products direct from the supplier… read more →

Penguin 2.0: What It Means For SEO

Any company that depends on its web presence to bring in customers understands that Google is where the lion’s share of that traffic will come from. They are at the mercy of the Mountain View company’s algorithm and any changes can have a drastic impact. Little is known about the latest update, Penguin 2.0, but it appears likely that it… read more →

Twitter Improves Ad Targeting

In an announcement Wednesday, social media network Twitter unveiled a new marketing tool that could put them into the “Big Time” with advertising giants such as Google. The new tool, being hailed by Twitter as a “Technological Breakthrough”, will allow them to more specifically target their audience based on such specific details as geographic location and content of their tweets.… read more →

Facebook Home and Your Small Business

While industry analysts are wild about Mark Zuckerberg's recent announcement on Facebook Home, the short term affect on small business isn't entirely clear. Any time something of this magnitude hits the market, our clients are immediately interested in what they need to know. Here some highlights you should be aware of: This isn't a "Facebook Phone."  Instead, it's a customized… read more →
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