All of the web design tips and tricks in the world are no good if mistakes still make your website look dated or cliché. Sometimes the more valuable expert advice includes what not to do. A disorganized, complicated, or unprofessional website design may deter customers from spending time on your site and can create an unwanted spike in your bounce rates. To avoid a negative web reputation, keep your website modern and ensure these mistakes are sidestepped.
Look Out for These Mistakes
To ensure you make the most of your website and encourage people to come back, be on the lookout for these common web design gaffes:
- Forcing new windows. There was a time when it was cool to allow users to click on links and open them in new windows, but that time has come and gone. With the advent of tabbed browsing, users are free to open new tabs as they please. Forcing them to do so is annoying and inconvenient.
- Failing to list contact info. There is no excuse for failing to list your contact information or for listing it inaccurately. Far too many companies make the mistake of not offering multiple, easily accessible ways to get in touch. After all, shouldn’t your website be a conversion tool?
- Broken links. Broken hyperlinks are damaging to your SEO, but they’re also an easy fix. Be on the lookout for broken links and fix them as soon as possible. We suggest testing your site weekly.
- Poor navigation. Navigation has improved so much over the past decade that it’s become a necessity to have menus on every page of your site. To ensure your navigation bar is visible – regardless of screen resolution – position it on the left side or top of the page.
- Too busy. One of the biggest turnoffs for a visitor is a site that has too much going on. In today’s age, simplicity is the name of the game. Be consistent with font styles, sizes, and colors.
- Dazzling, not converting. There is certainly value in impressing your site’s visitors, but remember the goal of your site. You’re not investing in a website to amaze visitors with your Adobe Flash chops; you’re looking for conversions. Focus on selling your brand above all else with a strong CTA.
Before effectively implementing these important tips and tricks of the industry, you need to eliminate unnecessary errors. These six gaffes are a good place to start. If you’d like a free evaluation of your current web site, we invite you to contact us.